Bags without logo (but brand), the last millennial revolution
After the novel fury that plagues the 'millennials' in an unprecedented nostalgic exercise, it seems that the era of the logos is seeing its end.The last NPD study shows that a third of the bags bought in the United States lack visible logos.While this current centered on adult generations, sales of bags that do not flaunt any brand have grown significantly among the adult millennials -25-34 years- and the members of generation X (35-49years).Even the most young millennials, those who are between 18 and 24 years old, are increasingly reluctant to buy logomaniac bags.
"Consumers focus less and less on the image and more on individuality, especially younger generations," says NPD chief analyst Marshal Cohen."Although brands still attract a remarkable interest, more and more are those who want to defend their uniqueness and their style outside of brands and that desire to remain faithful to a signature".As indicated by the 'The New Handbag Customer Reveared' report, carried out between NPD and Stylitics, 81% of the 'millennials' reaffirm the importance of buying bags whose logos are subtle.Although they want the money invested in a bag to be recognizable, they seek that the distinction comes from the increasingly common customization options in the brands.“The 'millennials'buscan individuality and this reality has changed the fashion industry.Bag manufacturers strive to demonstrate their creativity to capture the attention of buyers, ”says Cohen.
Signatures like Michael Kors are increasingly betting on models in which the logo is very.These designs are the cheapest on the line.Models like Gracie have popularized thanks to 'celebs' as Gigi Hadid and Kendall Jenner, and the 'Tote' Mercer is a 'bestseller'.Coach follows the same strategy, and brands like M2Malletier, which have Taylor Swift as a follower, are becoming the preferred ones of VIPs.
Of course, the origin of this antilogo 'boom we owe it to Mansur Gavriel, whose minimalist bags, of great quality and relatively affordable prices (600 euros), are exhausted in a matter of hours every time they get to sale again.Because the price, why fool us, is one of the biggest bags of bags without logo.
What is a Valuable Lesson that you have read the programming?
— Danny Thompson Mon Jul 26 03:50:11 +0000 2021
The 'Luxury' universe struggles to find the balance between elegance and the need to exhibit wealth. Cada vez son más las mujeres que buscan marcas de lujo que otorguen exclusividad, y prueba de ello son webs como Not Just a Label o Crest & Co, en las que el lujo no va acompañado de marcas conocidas.
Those brands that tell a story and the magic of knowing the history of its creators are appreciated more.There lies the possibility of knowing how and where the products are manufactured.An example is the Kevyn Wynn firm, which designs quality bags and slippers for prices that range between 200 and 500 euros.
But the logos have not disappeared: the key lies in combining garments that make a brand boast with more subtle ones. Es decir: si te has hecho con alguna de las sudaderas de Kenzo para H&M, tranquila.Combine it with a 'Bucket Bag' by Mansur Gavriel and you'll be fashionable.But avoid putting the gloves of the collaboration of the French house with the Swiss titan and a Vuitton monogram, because the key to being chic at this time lies in making the silent luxury better ally.
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