Heart 2021, the year in which fashion opted for alliances as a success formula

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Fendi and Versace or Gucci and Balenciaga are some of the firms that understand that the union also makes force in fashion, betting on the binomial as a success formula, an alternative to exploit the limits of the creativity of logos, prints and bad patterns thatThey merge into catwalks and campaigns.

2021 has been for fashion a year to reformulate in search of new strategies.Synergies, exchanges and collaborations have established themselves as protagonists of a new scene that fuses imaginary, logos and codes, to which Gucci, The North Face, Balenciaga, UGG, Fendi, Versace or Levis, among other firms, have joined.

The International Fashion Trends Analysis Platform Lyst published the report the power of collaboration, pointing out this creative reef that has marked, next to virtual fashion, the fashion path of 2021.A strategy that, despite not living its genesis now, does strengthen its hole in the industry in recent years.

En 2004 la firma sueca H&M sorprendía anunciando su colección cápsula diseñada por el entonces director creativo de Chanel, Karl Lagerfeld.The concept was not exempt from controversies to become, more than 15 years later, in a formula that conquers the land of luxury firms and also the streetwear and more accessible ones.

One of Versace's designs on the Milan catwalk.Gtres

A synergy between the world of luxury and the technical sectors designed for the world of adventure.Through Instagram, Gucci and The North Face, they ventured in 2020 to announce a collaboration with which they merged high -end garments with others of urban fashion in technical materials and stamped with the logos of two firms firms.

After a resounding success at the level of sales and virality in networks, this synergy opened the path of collaborations, which since then has been added more signatures, in addition to renewing a second collection with floral prints as protagonists in 130 garments of men andWoman with padded jackets, sweatshirts or shirts.

Corazón 2021, el año en el que la moda apostó por las alianzas como fórmula de éxito

The Italian firm, of baroque roots and linked to sewing, has found in the minimalist stamp brands a land in which to walk comfortably.Proof of this is its alliance with the Comme Des Garçons firm, next to which it versions the popular Bag of the French house, which stamps with the three iconic red and green lines of the Italian firm in a relaunched version after a first attempt in 2018.

With the name Hacker Project, Gucci opted for the fusion of again and did it by the hand of Balenciaga in April, in silhouettes that recovered the patterns of Balenciaga and appeared stamped by the logo of the two houses and that now, in December, they relaunchA new edition whose bags already hang the exhausted label.

Fendi and Versace also bet on hybridization in October, through a collection in which they broke the creative legacy of both firms through an original exchange of creative directors, raising a concept that even merged their names: "Fendace".

One of Fendi's proposals in 2021.Gtres

Milan's Fashion Week was eclipsed by the creative dialogue between two of its most significant signatures, in an exercise in creativity in which Kim Jones and Silvia Venturini, at the head of Fendi, interpreted their vision about Versace with their designs, whilethat Donatella Versace did the same with Fendi.

The emblematic straight cut -cut cowboys, the 501 model of Levis or the oversize cut jackets that marked the eighties and the nineties are dyed with strokes and prints that the Italian firm Miu Miu designs for the firm, playing with the UpcyCling movementby which new garments are given from life from other used.

The Memphis firm this year four decades of history, so Anthony Vacarello, at the head of Yves Saint Laurent, paid tribute to the brand creating a collection of decoration pieces that range from ceramics to textile pieces, in addition to sweatshirts, dresses and sneakers.

The year comes to the end of the hand of Loewe and the prestigious studio of animation Studio Ghibli, whose scenes of the emblematic film the trip of Chihiro rest on some pieces of the firm, which will see the light next January and in which theChihiro's faces, Yubaba Witch or the Sing-Cara spirit are protagonists.

[Más información: Iris Apfel, a sus 100 años, lanza una colección con H&M]

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