Rrroad is born, a beautiful, good, sustainable and Spanish brand

Brand philosophy

Rrroad's philosophy is to build a fashion brand with which to demonstrate, that it is possible to do things in a different way.Our planet cannot wait any longer.And neither does the more than 17 million climatic refugees who have been displaced by environmental disasters.That is why at all times we thought that the creation of a fashion brand should have the following as premises:

-Apostar in a decisive way for the reduction, reuse and recycling of raw materials.

-Book for a circular model.And for the creation of a participatory brand and committed to the Slow Fashion and the textile recycling in each of its garments.

-Do not be here to do business.Be here to try to generate a greater positive impact on society.

What is rrroad

Nace RRROAD, una marca bonita, buena, sostenible y española

We have to call things by name, with transparency and with the greatest possible coherence.Develop a 100% sustainable fashion brand, today, is impossible.Fashion is not sustainable and production, processes, fibers and fabrics are still far from being.We do not believe that there should be any brand that set the sustainable brand coletilla in the world.Rrroad works to do things with the least possible impact.We constantly work for our company to focus on the process as a whole, since it is not only our work but together with all suppliers and consumers.That is why we like to call ourselves as a brand that is on a trip and a path to sustainability, and above all towards circularity.We like to say that for now we are a brand with less impact on the planet than others.I hope in the future we can say that we are a sustainable brand.

Circular fashion

Circularity is our vehicle to be as sustainable as possible.Each brand and each project choose their way of doing so: some focus on the recycling of plastic bottles, others in organic tissues ... We wanted to do it in a more global way, controlling the entire process, to try to make our garments back tobe garments in the future.To prevent the fibers of our tissues from ending up in garbage cubes.For us, circularity is to design our garments thinking from the beginning in your next life as a goal.Avoid the generation of new waste.Starting with the design, the selection of fibers, fabrics, fornitures and a long etc.