Salesforce data reveal that global digital sales exceeded billion dollars during the Christmas season of 2021
SAN FRANCISCO.- Salesforce, the world leader in CRM, has recently published its 2021 Christmas purchas(including 24 of the 30 main online retailers in the United States).
Although the Cyber Week registered moderate digital growth in 2021, the increases in early November and late December helped retailers to beat new sales records.Consumers spent 1.14 billion dollars online worldwide and 257,000 million dollars in the US, compared to 1.1 billion dollars and 236,000 million dollars in 2020.
Main Data from Salesforce 2021 on Christmas purchases
Salesforce data highlights the trends that shape the Christmas season, including:
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"Despite the persistent pandemic and the innumerable obstacles, such as the logistics of the supply chain, the low inventory and the lower discounts, consumers went to the Internet mass to close this season of Christmas shopping successfully," said RobGarf, vice president and general director of retail in Salesforce.«As we enter the new year, retailers must boost their brands on platforms such as social networks, games, messaging and metachos to attract buyers where they discover and buy the products.They should also redouble efforts to reimagine physical stores to support digital experiences in continuous change ».
Salesforce promoted the Christmas season of 2021
When consumers put the digital side this year and returned to stores, Salesforce helped brands and retailers around the world to serve customers regardless of where they buy.Between November 1 and December 31, 2021, Salesforce clients:
