Tiktok goes ahead at Christmas and this brand is the pioneer in the 2021 campaign
Halloween and Tiktok have not yet arrived, he is already thinking about Christmas.For this reason, it makes available to Spanish brands its wide range of tools and services, so that they can connect with their audiences, and also reach a new audience, in an original, creative and unique way.
The platform recalls that during 2020, more than half of the Spanish population assured that they would make their Christmas purchases through online channels, as stated in a Kantar study.In this growing digitalization process of Spanish companies, pushed by pandemic, Tiktok knows it essential.
The world of luxury in Tiktok
During the Christmas season, in which luxury products such as perfumery, cosmetics, fashion and technology take a step forward to become one of the most demanded, Tiktok becomes the ideal ally for brands, with an audience to an audienceThe one who likes to buy, and even does not mind spending more if he feels that the brand aligns with its values.
The hashtag #tikTokMademebuyit, which has more than 5,000 million views, or its Spanish version, #tikTokmehizocompart it with more than 79 million views, have turned products that are shown as true world purchase phenomena.
Millions of users every day go to Tiktok to find ideas and recommendations for clothing, accessories, gifts, etc.In fact, according to Globalwebindex data, for 38% of Tiktok users, reviews are one of the biggest motivations for purchase.
Thus, in the last two years, the most representative brands of the luxury around the world have landed on Tiktok seeking to connect with broader audiences and filling the creative content platform that allow users to connect with the topics that really are passionate about.
Brands such as @luisvuitton, @ysl, @Balmain, @jacquemus or @bimbaylolaOfficial, Beauty Signatures such as @Sephora, @CtilburyMakeup or @Lorealparis, as well as the great acquaintances of the technology @apple, @samsung, @xiaomi or @HP,They have realized the enormous potential of the platform and have joined Tiktok, sharing with the community interesting content and a new way of understanding their favorite brands.
Lancôme, pioneer in the Christmas campaign 2021
One of the examples of this new way of connecting with the community and inspiring it to creating content around a brand is the new Lancôme campaign.The cosmetics brand, as well as the entire L’Oréal group demonstrate its leadership in innovation on the platform, betting on pilot formats, pioneering campaigns and unique interaction formulas with the Tiktok community.
@Jesus_calling @rebautofcontxt @reba @Circleallaccess I Thought This was supPared To Be On Next Tuesday When Did and ... https://t.co/zpf5dmuhifhif
— Sara Bronson Sat Jul 24 03:37:22 +0000 2021
In the specific case of Lancôme, he has launched a campaign prior to the Christmas season to publicize his new Aura Aura perfume, through the #showyouridoles Challenge.Thus, in collaboration with creators of the platform, it invites Tiktok users to share who their idols are, those who inspire them.
This campaign, which shares the values of the platform to inspire creativity to enrich the life of users, already has hundreds of videos, accumulating more than 23 million views in the first week of launch.
“Tiktok helps us recruit new consumers to the brand.For us it is essential to give freedom to content creators and trust them to inspire their community, transmitting our values with this new language and platform.In addition, Tiktok offers us diverse and innovative formats to interact with new audiences and will undoubtedly play a key role in our Christmas campaign, ”says Iñigo Picaza, Brand engagement manager of Lancôme.
Tiktok for Business, Tiktok's offer for brands
These types of campaigns are extrapolable to all types of brands in Spain thanks to the different innovative solutions offered by Tiktok, collected on the Tiktok For Business platform, to impact and interact with its audience and boost conversion in a simple way.The advertising solutions that can be found on the platform are:
In-Feed Ads: este formato se integra con el contenido generado por usuarios que aparece en el feed personalizado «Para ti».
TopView: captura la atención de todos los usuarios de TikTok en el momento en que abren la aplicación tomando sus pantallas por completo. El formato de vídeo TopView asegura millones de visualizaciones en muy poco tiempo y consigue fantásticos resultados de notoriedad de marca y participación.
TopView Lite: al igual que TopView, es lo primero que ven los usuarios al abrir la app. Este formato sin sonido consigue captar la atención en solo 5 segundos.
Branded Hashtag Challenge: con el formato más popular de la plataforma, la comunidad creativa de TikTok responderá al reto de la marca compartiendo sus vídeos.
Branded Hashtag Challenge PLUS: la misma visibilidad que el Branded Hashtag Challenge, pero con un elemento de compra integrado para aumentar tus ventas sin salir de TikTok.
Branded Effects: Genera notoriedad de marca y participación a gran escala con los efectos con marca y crea momentos inolvidables para los usuarios.
Thank you these tools available on the Tiktok For Business platform, brands can give visibility to a campaign, be able to interact with the community, create original content, and position themselves with their products among the #Christmaswishlist and #ListAnavideña of their audiences.
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