Why are they called like that? 17 fashion brands and the fascinating origin of their names
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17 fashion brands and the fascinating origin of their names
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They are names that we handle every day: Zara, Mango, Hoss Intropia, Asos... We enter their stores and our houses are full of clothes with their labels. But do you know the origin of the names of those fashion brands? Some are really curious and show us how by chance you can choose the brand of what are now authentic textile empires.
a delicious mango
During a trip to the Philippines, the founder of the Catalan firm, Isak Andic, tried this delicious fruit, unknown in Europe at the time, and fell in love with his name. Mango's name could be used in all languages and did not need translation.
Asos is As seen on screen
Asos was one of the first online stores we met. The founders came up with the idea in 1999 to create an internet business where people could buy clothes and accessories worn by celebrities: As seen on screen.
Victoria: 100 years of first love
In 1915, in a small town in La Rioja, Gregorio had the idea of creating a shoe that he named after his first love, Victoria. Now the firm celebrates 100 years of his life by creating a limited edition that serves as a tribute to that first love.
Bimba and Lola with controversy
Bimba y Lola is the name of the dogs of the founders, María and Uxía Domínguez, nieces of Adolfo Domínguez. In fact, the brand's logo is the silhouette of a greyhound. But Bimba Bosé denounced the creators of the firm because she has registered the Bimba brand and she considered that the public could be confused. However, the Supreme Court ruled in favor of the defendants.
Ugg, the ugly shoes
In the 1960s, Australian surfers used leather boots inspired by the footwear of Australian farmers and peasants made with sheepskin, which were popularly called "ugly boots". In the 70s, the famous boots were born, when Australian surfer Brian Smith devised leather boots that kept his feet warm after spending hours surfing. Then, the "ugly boots" become UGG and of course with the surname of their origin, Australia.
Lois, a bad translation
The Spanish manufacturers of this denim clothing tried to give a French touch to their brand name. They thought that "Lois" was the translation of the masculine name "Luis" into that language, when in fact it is "Louis".
Hennes & Mauritz
You probably know this story. H&M has made us know how to say "for her" in Swedish, that is, Hennes. Years later, it merged with a menswear store called Mauritz Widfross, and Hennes & Mauritz was born. The acronym served for the firm to expand internationally.
Hoss Intropia
Some of you may remember that the Spanish firm was previously called Homeless. That's how it started in 1994. Homeless's name was shortened to Hoss. And after spending a year thinking about some suggestive name, the creator of the firm, Constan Hernández, came up with Intropía. He was in front of the computer when he noticed the word “intro” and added “utopia” to it. “I love the word utopia. It is essential to think about the impossible. You have to set difficult goals.”
The exclusivity of Uno de 50
In its origins, the jewelry firm created only 50 pieces of each design, an exclusivity that it offered to its clients. With its success, production increased, but today Uno de 50 continues to sell limited editions of products of which only 50 are made: lamps, giant brushes, slippers...
Nike, a Greek name
This story is well known: in 1968 when Phil Knight founded the Nike brand, whose name is based on the Greek goddess of victory "Nike". But it was not until 1971 when he adopted this denomination. In its first 3 years of existence the brand called itself "Blue Ribbons Sports".
Adidas
The "Adidas" brand dates back to 1920 and comes from the name of its founder, Adolf Dassler who was born on November 3, 1900. Putting together the first three letters of his nickname ADI and the first letters of his last name, he created Adidas.
Zara or Zorba
Our best-known firm was to be called Zorba. Amancio Ortega loved the Anthony Quinn film Zorba the Greek and wanted to name his firm that way, but in 1975, Zorba was the name of a cafeteria in A Coruña and he already had it registered, so Ortega had to give it a twist to the name and definitively called her Zara.
The invented life of Dolores Promesas
The character of Dolores Promesas is an invention of the designers who created the firm, but she is a virtual character with a whole story behind it that you can read here. Dolores suffers for love but promises that there will be no more pain in her life.
Havaianas and surfing
Beach flip flops are often called directly havaianas. Of course, its name comes from Hawaii, which in the 60s was the dream vacation destination: sun, ocean and surf.
Camper and the Peasants
Surely you Majorcans already know that Camper means peasant. In 1975, its founder, Lorenzo Fluxà, son and grandson of shoemakers, wanted to give his company a traditional touch. The first model of the brand was the Chameleon, inspired by the footwear worn by the peasants of the area. Nothing to do with the modern designs of today.
From White to White Suite
The name originally responds to its founder Bernardo Blanco Solana, who passed away in 2012. Blanco began a process of renewing its corporate image that includes the transition from its current name to SUITEBLANCO.
Chiruca
Before the Hunters existed, we already had the Chirucas. At the beginning of the fifties, Mercedes Castañer, together with her children, brought the first Chirucas boots to market. The name of Chiruca comes from Galician. It is an affectionate diminutive dedicated to the founder.
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17 fashion brands and the fascinating origin of their names
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