Tiffany launches the first men's engagement ring
The Tiffany engagement ring is one of the most iconic jewels and also one of the most sought after in the world. A fame that has contributed to films like Breakfast at Tiffany's (1961), in which Audrey Hepburn eats a croissant while looking into the store, or series like Sex and the City, where Trey (Kyle MacLachlan) asks Charlotte (Kristin Davis) in front of the Fifth Avenue window, but also her characteristic silhouette and the care behind each piece. Although it is usually always associated with female hands, the exclusive New York-based firm has turned this stereotype on its head and launched its first line of men's engagement pieces.
Named after its founder, the Charles Tiffany Setting Collection consists of six rings in two models in platinum and titanium, with brilliant-cut and emerald-cut diamonds up to 5 carats. The models with a brilliant-cut diamond (round) are characterized by a tapered and thin band, inspired by the feminine jewel, while in the rings with an emerald-cut diamond (rectangular), the edges are solid, beveled, architectural. Although the value of the jewel is not indicated on the company's website, the price of this piece for women is around 40,000 euros.
Tiffany & Co's fame dates back to 1886, when Charles Lewis Tiffany created the Solitaire Tiffany Setting, a simple six-prong platinum design that became the industry standard and 135 years later is still a cross-generational bestseller. of couples. From this month of May, men who decide to say “yes, I do” will also be able to join this business triumph. “A Tiffany diamond ring is an iconic symbol of true love and a lifelong commitment. Its spectacular brilliance holds the promise of a future together. [...] Today, Charles Tiffany Setting is the next chapter that marks a bold new era of love”, they point out on the company's website.
Though now in fuller form, this modern and committed vision of same-sex marriage has been present at Tiffany for years. The firm has been a pioneer in the field of inclusion and it was in 2015 when it highlighted same-sex couple unions for the first time during an advertising campaign carried out in New York and under the lens of Peter Lindbergh. A premiere until then unusual among jewelry houses that contributed to giving greater visibility to this group. In addition, their work continued behind the scenes as the firm gradually replaced the “nuptial” title of many of its products with “love and commitment” in its communication. In its catalog it has a wide range of men and to celebrate LGBTI+ Pride month it has launched campaigns with different love stories. In one of them, he told the story of a gay couple who wore the brand's rings on their fingers.
The company, owned since the end of last year by the giant LVMH, is on the cusp of a new era. According to the Wall Street Journal, in 2020 it earned more than 4,000 million dollars in jewelry sales, and 26% of the company's total income resides in the business of engagement rings for women, to which it will also join from now on. that of men. As explained by the firm, Tiffany & Co diamonds come with full craftsmanship certification, a program that began last year to trace each freshly mined stone through the company's network of international workshops where they cut. They painstakingly polish and set each stone, being one of the few jewelry houses that can offer this type of precise tracking.
Although throughout history women have been in charge of wearing jewelry, in recent years, male celebrities have begun to show off these exclusive accessories on the red carpet. Such was the case with comedian Trevor Noah, who wore a Tiffany diamond brooch when he presented the Grammy Awards last March, and actor Timothée Chalamet, who turned heads in a vintage diamond and ruby Cartier brooch at the Awards. from the Film Academy last year. One more example that diversity has also reached this industry.
