Carrefour's initiative facilitates access to comic book culture

Carrefour expands the range of low-cost comics by creating a new gateway for Marvel and Star wars fans.

What seemed like an initiative closer to a probe balloon to see how it held the market than one to make money actively, has become an opportunity for a specific fan profile.

Many years have passed from the time when many of us acquired books at the kiosk near home. In the middle of 2022 and although the kiosks have not completely disappeared, they are not the most frequent places to buy comics, even most of them do not have.

In the 21st century, the comic book market is mainly articulated by specialized bookstores, something that was unthinkable 40 years ago in the childhood of many of us.

In exchange for this formidable offer, we have on many occasions lost the immediacy of the kiosk and the possibility of buying comic books at very affordable prices for our next generations of readers.

Meanwhile, more and more mature readers face every year increases in all the formats in which staples stand out, which used to be the format that could be purchased at a very popular price, being today a luxury item depending on which collection you approach.

Not all the window window is so negative in view of the entry of the young and low budget reader. Children's lines are becoming more common, and their easy entry, fit content and prices can still make the experience fit for them. We have seen the success of the CCP Kodomo line, which seems to grow in content every month.

In all this editorial chaos for a parent who is not a regular consumer of comic books, and whose children ask for comic books from the heroes of fashion films, and who is not clear where these specialized bookstores are or what to buy if he enters one, a new editorial model is established.

Marvel and Star wars comics at low price

La iniciativa de Carrefour facilita el acceso a la cultura del cómic

Comics of popular franchises at demolition prices on large surfaces that can be purchased during a routine purchase. Think of yourself as long-distance amateurs if you had the chance to ask your parents to buy you a comic book during a visit to your trusted hypermarket when you were kids, and that the comic was cheap enough for the idea to be taken into account.

With a selection of stories and paper with a grammatical to sell it almost to the weight, it could be a perfect entry to a new hobby to accompany your father to the newsstand for the newspaper over the weekend and convince him to bring you one of those comic books hanging on those old panels.

The immediacy involved, together with the ease of reach of families, combined with a more than competent price, make them the most attractive products in a world where children tend to look more for a touch screen than a page full of vignettes.

On the other hand, all of these benefits are also applicable to adults who had their time when they were more or less common comic book readers and although they know the characters, they haven't had an effective approach to cartoons for a long time. A casual tour to make the purchase could reactivate a hobby that is remembered with affection and nostalgia.

Now that he has arrived in Spain and we have taken an interest in this initiative, we see that the same company seems to have been doing so before in other territories such as France and it must be that they find it profitable because there are several collections that have and it is clear that you do not export an idea that does not work.

Most regular fans may not feel the target of these lines, either because it is material they have in other editions or because some particular line is markedly childish. But we must ask ourselves: is it this kind of movement that can create the readers of the future? Are pigeon movies and lines like Kodomo enough to create a bed of potential young readers or do we need new ideas?

The reality, for those of us who are fans of ninth art, is that a business cannot be sustained without customers, and in that future that we have talked about children glued to tactile screens, any idea that can create a single new reader, already seems to be a praiseworthy idea. It also seems remarkable to us the already usual offers of collectibles that come to us every year, in which the first numbers are sweet candy for the curious, as has happened this year with the popular line ultimate.

You can find at the date of this article four collections at the Carrefour supermarkets:

One with a selection of Marvel stories of the turn of the Millennium, which, although not current, is not difficult to find on many surfaces and which brings this content.

Another focused on great battles of heroes and villains that is the most common right now and whose content is this.

Another with markedly more childish content based almost all of it on the Marvel Adventures collection.

And one last with a selection of Marvel's Star wars comics.

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