The prestige of a sustainable binomial
In most cases, when we talk about luxury companies, brands that we can find in the shop windows of the most exclusive establishments of large cities, but the market revolution, rapid growth and positioning of business come to mind.Online, and the tendency of the wealthiest pockets to try new products to feel unique by having in their hands something that very few people have tried, they have made it possible for emerging brands to find a place in the luxury market with original business ideas.It is evident that the luxury market is a very interesting sector for a series of aspects, such as customer target and the type of products offered.
Whether we talk about an emerging brand, as well as a consecrated brand, all luxury specialist companies build their value proposition around a series of premises that highlight exclusivity, quality, design and, above all, theExperience offered to the client.These qualities are the basis to shape a product that will be aimed at only 5 or 10% of the general market.
As we have commented, luxury is present both in the online world and in the traditional "Brick and Mortar", but this is a luxury that has nothing to do with ostentatious aesthetics and other values that belong to the past, but with a returnto the artisanal, to the authentic.Crafts is a luxury synonym, a premise that becomes evolving in the evolution of the luxury sector seen from sectors as diverse as interior design, architecture, jewelry and of course, the fashion industry.In all these sectors, traditional trades have been recovered and updated.Traditional trades that, as in the case of Cambrillón, are the trade of crafts in the manufacture of footwear of the highest quality.
Citing a phrase by Etienne Bonnotde Condillac "one thing has no value because it costs something, as it usually thinks, but it costs something because it has a value," it uses to emphasize the importance of the craft and luxury binomial.A binomial that triumphs, relying on creativity, exclusivity, sustainability and transparency that artisanal work contributes.
It is evident that technology has become the protagonist of our lives, facilitating solutions and digitizing everyday processes that, until now, were mainly conceived as face -to -face.This evolution of our society has also reached the luxury sector.The role played by new technologies, especially in the way in which a much more direct and human message is transmitted, give fresh and agile air to the experience that the client who buys luxury in a regular basis, experiences.
For companies such as Cambrillón, technology has become the catalyst through which access to an experience around luxury is democratized.Relying on new technologies not only allows usArtisanal shoes, handmade in Spain and 100% according to their style and personality.
Approaching luxury and crafts, through technology is the essence of our value proposition.A value proposition in which crafts are the basis to offer a product of the highest quality.A product that acquires nuances that go far beyond its essence or use.Our customers see in a pair of custom shoes the ideal vehicle to express their own individuality, highlighting the small details that make them really unique people in the world.Exclusivity happens because instead of simply being one more member of the community, the modern man seeks to highlight but always in the right way, thanks to the subtle and elegant taste of him.And, in all this, a good pair of custom shoes, a custom suit or an artisan jewel, plasma and perfectly express that subtlety that makes them really unique.
Being ambassadors of the artisan luxury "Made in Spain" is the basis of the DNA of companies such as Cambrillón; For which technology plays a determining role when we get our message, our product and our knowledge artisan, to everyone. But we must not forget that the crafts are antonym of productions and mass collections. In the fashion world, the artisan, despite not being at odds with concepts such as the prêt-à-porter, entails a commitment to the limited and exclusive, both in access and offer. And it is precisely this characteristic, which makes the craftsman sustainable. Artisan luxury is sustainable, because to have access to it it is necessary to follow the necessary times and processes for its manufacture. Artisan luxury is sustainable giving rise to coin the concept of "Slow Luxury." A luxury that, although it is true, can be accessed and consumed in the online world, cannot do without inheritance, times and knowing how to make artisan processes, carefully inherited from generation to generation.
The companies specializing in luxury share the same essence: offer products of the highest quality, artisanal and really exclusive manufacturing, to those customers who are willing to invest the time and money necessary to be their proud owners.Whether it is online and if it is offline, this is the maximum of our knowledge and our value proposal.The essence of our innovation is to faithfully subscribe all of the above, using new technologies so that from a craft workshop in the heart of La Mancha, we can send any part of the world shoes of the highest quality, manufacturedexclusively for each of our clients.Artisan luxury is sustainable, but also digital and internationalizable.
