Heron Preston and Calvin Klein, the collaboration of the moment
Heron Preston and Calvin Klein, two emblematic names of contemporary fashion together in a minimalist urban collection this spring summer 2021.
Me atrevería a decir que Calvin Klein no necesita presentación. Y para los insiders de la moda, Heron Preston tampoco. Pero por si acaso, comentar que este hombre de 38 años, formado en la Parsons School de Nueva York, está detrás de muchos proyectos icónicos de la moda de nuestro tiempo. Por ejemplo, junto a Virgil Abloh y Justin Saunders creó la marca masculina de streetwear Been Trill. De momento, y con el concepto de la sostenibilidad como bandera, ha dejado su sello creativo y comercial en artistas como Kanye West, Justin Timberlake… o para marcas como Nike, Yeezy, NASA, DSNY. También es reconocido como Dj, y, por supuesto tiene su propia marca y plataforma de vente donde ejerce como curador de otros productos life style. Y ahora este crack alabado por la industria de la moda hace equipo con una de las marcas estadounidenses más famosas del mundo, Calvin Klein, para presentar una colección única para esta primavera verano 2021: Heron Preston for Calvin Klein.
HERON Preston For Calvin Klein Collection for Spring Summer 2021.
“I wanted to find a universal language that attracts a global audience;A language that does not alter, that invites you to access this world of simplicity and allow everyoneThis special collaboration.The parameters with which this American creative has worked are part of the essence of Calvin Klein: minimalism, sensuality, youth and freedom.The result is a sober, functional collection full of details.
Photographer: Renell Medrano / Video: RubberBand
Jacob Jordan, Global Commercial Director of Calvin Klein since 2020, argues the meaning of this collaboration looking at the brand's future: “We have this idea of working with different visionaries and creatives that help us tell us a story by Calvin Klein through thelens of your perspective or experience with the brand.I see this project as a first step.It is a new awakening for the brand that brings us closer to our connection with culture and creativity.It is about being interconnected associations that help us tell our story in a way that we would not have been able to on our own ”.
The Heron Preston For Calvin Klein collection has been created to meet the needs of real people.A proposal that consists of essential garments. Un ejercicio realizado a partir del estudio de lo que son, a juicio del consultor estadounidense, las prendas más emblemáticas de Calvin Klein: la ropa interior y las camisetas blancas.
Heron Preston Philosophy about this atypical collaboration, according to him: “I call it collaboration 2.0, because the brought we have carried out and our way of making it reality exceeds the mere design and product advertising.We have tried to reinvent, to create a new business language, always respecting the culture, experience and history of Calvin Klein, which have been central ”.Jacob Jordan corroborates it: “This alliance with Heron has been the perfect way to begin.He stands at a crossroads of culture;He is able to interconnect various disciplines and unite youth and creativity.His modern way of thinking and addressing design and sustainability is very consonance with the Calvin Klein brand.Heron has contributed a level of integrity to this project that goes beyond Hype;He has managed to influence the real product, change it from within "
The idea proposed by Heron Preston for Calvin Klein is based on the personality and creativity of the people who wear the collection garments.They are essential garments that can acquire different perspectives depending on who takes them and how they take.For this, it has been taken that all garments have a unisex design, apparently simple, with many details, organic qualitative tissues and an exquisite preparation.For example, for you to get an idea, white t -shirts have a reinforcement under the armpits.That is, the most classic basics of Calvin Klein reinterpreted with the criterion of 2021.And of course, with the ecological and sustainable awareness that prevails in our minds.All interpreted in black, white, chalk, blue, orange, blue, earth, olive green, jaspeado gray ... and prices range.The sweatshirts and hoodies move between 138 and 298 euros.The underwear is in a range that goes from 36 euros to 88.And denim garments are between 185 and 225.It looks good, isn't it?You can get the whole collection on the official Calvin Klein website, here are the direct link.
