Murcia.com / Company New Don Algodón store in Murcia
The new store is located in the commercial epicenter of Murcia. There are 100m2 dedicated to the wide range of products offered under the brand, from women's fashion, accessories, underwear or footwear to home textiles, baby products, glasses or decoration.
Don Algodón is a brand owned by the company Secretos Textil, which acquired it in 2016 from the American multinational BCBG Max Azria. It had a great boom in the 80s and 90s, disappearing after the textile sector. In this new stage, it has managed to present such a varied range of products thanks to the model for assigning licenses to use the brand (Don Algodon has 7 licensed companies). With this model, other manufacturers can market their own products under the brand, as long as they meet Don Algodon's quality requirements.
The relaunch of the brand has been done maintaining the modern, young, simple, natural and stylish personality that was won in other times and.
The new stage is proving to be a success and the brand has billed more than €15 million in 2018, the first year of operation of the licenses, and expects to increase results this year, which is why Vicente Martínez is still considering licensing some lines such as fashion man, pajamas or others.
Don Algodón has begun its international expansion and is present in Italy, France, Portugal, Greece, Cyprus, Romania, Malta, Andorra and Algeria and has its own online store.
Secretos Textil is preparing an expansion based on corner franchises for the first quarter of 2020, with 50 points of sale planned. It is a "booth type" sales model located in a multi-brand store, with the advantage for the franchisee of customer flow and the image of Don Algodon, but at a cheaper access cost than in the standard franchise.
Secretos Textil, the company that owns the brand, is part of the Vicente Martínez group of companies (Export Trading, Gandía Textil, DA Home and Secretos Textil) that has production centers in El Palomar (Valencia), Portugal, China and Pakistan. It has 17 own stores, 4 wholesale warehouses and 10,000m2 of facilities at its headquarters in El Palomar, where it is designed, manufactured and distributed. The group employs 106 professionals.
