Italian designer Giorgio Armani announced Monday that singer Rihanna will be the new global face of his underwear line at Emporio Armani and Armani Jeans for the fall/winter 2011/2012 season.
According to the brand, the campaign starring the singer, who has sold more than 20 million records worldwide and has won a Grammy this year, was shot in New York and will be released worldwide in September.
With this new contract, the North American singer confirms herself as one of the most valued artists for all kinds of brands on the world scene, together with her musical success.
Armani has always used personalities of great claim and significance as the image of its brands. Last year, Real Madrid footballer Cristiano Ronaldo and actress Megan Fox were the protagonists, substitutes for footballer David Beckham and his wife, Victoria.
