The back of the luxury textile industry

movie and song movies name them as an opulence signal. In each red carpet or artistic awards, the most important celebrities at the international level do not miss the opportunity to dress with designer pieces. In addition, the objective of the exclusive Fashion Weeks is to be one of the main platforms to publicize the latest aspirational trends proposed by the most important luxury fashion brands of the moment. How this niche initiated in the textile industry, the image advisor Alejandra Paredes expresses that they were created at the end of the 19th century in small artisanal ateliers. "It was after the first and Second World War that there was a luxury fashion glow, since people began to have greater demand for them," she says. Hermès, Chanel, Dior, Gucci, Louis Vuitton, Valentino, Burberry and Pierre Cardin are some of the firms that saw the light at this stage of history in Europe, which so far direct the helm in the costume and accessories item .

but ... what distinguishes a luxury brand from others? Betty Silva image consultant and strategist emphasizes that, when created by handmade hands, the main objectives are to have exclusive and innovative designs, provide quality, be lasting pieces and, above all, be backed by the reputation of the firm. "All have a high cost, so their main niche is the high social class," says Silva. unexpectedly your sales to electronic commerce. However, Silva emphasizes that these signatures have already been working on this modality for many years. An example is Burberry, which began transmitting its parades through social networks more than a decade -google-hk.oss-cn-hongkong.aliyuncs.com/drawing/article_results_6/2022/2/28/b490cd5fdb2d36d0c10d2f1755bbeebd.jpeg "alt =" The behind the scenes of the luxury textile industry "Title =" Luxury textile industry ">

Both specialists consider that the country has not yet been able to take off" in this area because brands have not invested in physical stores because of social, political and economic reality. “Import tariffs are very high. People choose to buy them when they travel to other countries or in the airport -free areas, ”says Paredes. Other accessories in various places. To recognize whether or not you buy a falsified article you should pay attention to all the details, such as that they do not have irregular seams, loose threads or buttons with imperfections. For the most part, luxury brands have a stamp with the processing serial number or an authentication certificate. The packaging in which they come is also important: it should not have any stain or color alteration. It is recommended to buy official websites or pages. Garavani, Pierre Cardin, Gianni Versace and Karl Lagerfeld. This last creative was one of the most influential designers of the twentieth and twenty -first century, since since he joined the Chanel family (1983) until his day of his death (2019), he never stopped innovating in the collections of the. In addition, his outstanding work in the firm caused the brand to resurface a decade after his creator, Coco Chanel.

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