Digital Economy Entrupy: an 'app' that detects in seconds if a luxury bag is false tags the most read
The application, developed by a team of US researchers, uses automatic learning algorithms ('Machine Learning') to determine whether a Gucci, Chanel, Prada or Louis Vuitton product is genuine or not, and is having a great successAmong North American luxury stores.
For $ 100 per month, establishments have the right to make five verifications.For $ 400, they can make thirty checks and for $ 1,000 per month, up to one hundred of them.Hermés' products do not enter these price plans.
The company closed last July its first financing round, of 2.5 million dollars, which will allow it to boost its commercial work throughout the country and expand the number of brands it can evaluate.
The application analyzes the articles at the microscopic level in search of clues about its authenticity.Entrupy itself markets a microscope that connects to any mobile device or tablet.Its creators claim to have already reached a level of precision greater than 96.4%.
Falsification trafficking represents 2.5% of world trade, according to the OECD estimates.A very lucrative business, which moves 385,000 million euros but generates losses to the 50,000 million luxury sector each year.
