Goodbye to Kate Spade, the journalist who dreamed with funny bags
Kate Spade popularized her bags with boredom allergy in the 90s.Photo: Getty
TOPThe journalist who dreamed with funny bags and raised an empire beyond accessories has been found lifeless in her New York apartment.The designer Kate Spade died at age 55 and, according to the first investigations, it could be suicide (The Hollywood Reporter publishes that the creator would have left a note).The safe public has ever encountered some of its bags (in the United States abound, as well as the firm's stores), but they probably do not know too much about the creator of the most successful accessories of the 90s.These are the five keys to know who was and why the fashion world cries today its loss:
1.Managed to end boring and classic bags.Kate Spade, which is by the way of actress Rachel Brosnahan (The Marvelous Mrs.Maisel), was a fashion journalist in Mademoiselle magazine.During those years writing about parades, clothing and accessories he realized that there was nothing that gave him more lazy than a classic bag.While a large number of stylists and editors repeat again and again the importance of getting a good assortment of timeless basics - better if they are of great firms - she dreamed with playful accessories full of colors, prints and shapes."More personal and less serious bags," he told The Boston Globe in 1999.Said and done.The night before presenting his first collection he decided to stamp his name outside the bag: a gesture that would make them as recognizable as popular.The ties, the moles or the most unexpected forms became the hallmark of their designs with boredom allergy.
The wicker baskets, which are taken so much, were their specialty. Photo: Getty
two.He showed that a fashion empire can be lifted without having training as a designer.With the support of her boyfriend - and then husband - Andy Spade, a publicist who met at the University (brother of the actor and comic David Spade), launched his own brand in 1993 stealing his last name.Her null experience in the world of design did not stop her and, already in the thirties, she decided to reinvent himself from scratch.After the success of its first bags - negrals and manufactured in Nylon - the firm was expanding its offer beyond the accessories.Clothing, perfumes, decoration ... Although their products diversified to unsuspected limits, Kate Spade did not fall into the ‘Pierre Cardin effect’.The brand managed to maintain its perception of quality and design without ending up as it happened to the king of the franchise.
3.He turned his mark into the favorite of the American upper class.In record time their bags ended up hung from Anna Wintour, Julia Roberts or Gwyneth Paltrow.A brand aimed at "interesting women who carry interesting lives", as they defend in the teaching, which, however, was never completely distanced from the citizen on foot.His designs were not cheap, but they didn't cost thousands of euros either.He managed to create a premium brand, of average price, without aspirations to self -proclaim himself as a luxury.A firm capable of arouseing a true fan phenomenon.The blogger Kate Spade Girl boasts of having 139 dresses Kate Spade and 40 bags of the designer and many other faithful clients still perpetuate today the style driven by the journalist.Instead of selling bags to everyone, "Kate Spade preferred to sell a person throughout his life," said Trends Analyst Simeon Siegel.Numerous celebrities have continued to defend the brand's designs today: Taylor Swift, Malia Obama, Kate Middleton, Kate Mara, Anna Kendrick or Elizabeth Moss, including among them.
The influence on the ‘celebs’: Emma Roberts, with the firm's bag;Malia Obama, with a lingerie dress by Kate Spade and Taylor Swift, with a house bag. Photo: Getty/ Cordon Press
4.He made color and prints his best allies.‘Live colorfully’, name of one of its perfumes, was also its maxim when designing.The joy, color and prints without fear of attracting attention defined their accessories and also their garments.But always with a preppy touch as realistic: creations designed to carry in the real world beyond the catwalk and fashion publishers.More than making concessions to trends, I created them.
5.He knew how to reinvent yourself with a new firm. Desde two006 la diseñadora no estaba al frente de su enseña homónima, que fue comprada por Coach a cambio de two.two00 millones de euros en two016 y a día de hoy cuenta con 355 tiendas en todo el mundo.His intention was to distance himself from the fashion world to devote himself to his private and family life, but a couple of years ago he ended up launching his new business adventure: Frances Valentine (in honor of his daughter Frances, 13, 13 years old).The firm maintained the spirit of Kate Spade focusing on accessories and premium footwear, colorful and funny.Rustic wicker baskets (so in trend), comfortable shoes and plans or strident colored purses summarized their proposal.What will be the future of the brand without the talent of its founder?
Two bags of his last signature, Frances Valentine.Photo: Instagram/ Frances Valentine
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