Japan heart, source of inspiration: the future of Spanish urban fashion is predicted in Tokyo
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The streets of Tokyo are the most popular fashion catwalks in the world: in them, each pedestrian - especially young people - looks like a model and exhibits their particular style, which has led Spanish emerging brands to be inspired by them to importTokyotas tendencies.
"It is clear that Japan is fashionable and it will be more and more considering that so many European brands use it to inspire," the co -founder of the thriving Barcelona company of Sol Meller glasses, Sergi Benet, a company that hasVisited Tokyo on several occasions, the last one this September, to capture in situ the trends.
They are not the only ones: the young people of Madrid creators of the popular Pompeii Shoes, one of the national referents as a case of successful entrepreneurship in the sector, the Japanese capital visited last November to find the inspiration in the flirtatious neighborhood of Aoyama.
"For a brand that feeds on trends, traveling is the best way to soak up and capture the essence of the styles of walking citizens, and even more in the case of Tokyo, with its unmistakable personality," says Benet,that defines Japanese fashion as "the most inspiring and eclectic that exists".
As he explains, it is in the streets of Tokyo where they are captured "bluntly".
"What in Europe may seem risky, in Japan one more garment is considered, other ways of communicating.It is something that is perhaps more rooted in its culture, "Betet adds in an email interview.
Fusion between modernity and tradition
For many Japanese young people who walk through the Shibuya neighborhood, one of the world fashion epicenters, the era of pitillos pants is over and those who dominate now are wide from the waist, which adds to the use of accessories such asCools or colored bags and striking textures.
"Wide and high -waist silhouettes reign, the baggy hats, Athleisure (use of traditionally sports clothing in more formal contexts), overlap and retro accessories," Benet describes.
One of the characteristics of Japanese fashion, he explains, is the ability to combine new trends with Japanese tradition itself, an aspect that is the most attracting the attention of the creative director of the Barcelona brand Olend, Adriana Dumon, specializedIn backpacks, bags and frogs.
"Japan has been introduced into my head forever and when designing is very present in the shapes and colors.The Japanese style that fascinates me is more traditional and everyday, the work clothes, military..."He explains to Efe Dumon, that he does not feel so attracted to the manga aesthetics that took place in the Japanese country during the last decades.
For this designer, especially inspired by traditional garment reviews such as the kimonos, the relevance of Japanese fashion is not defined only by weightEveryone who incorporates her into her works.
Internet and Seoul threatens Tokya leadership
"I know several companions of the sector who are often and it seems to me a very good idea: to be there and soak up the city, visit second -hand stores, live the full experience," says Dumon, who plans to visit the city soon and alreadyhas had approaches through Internet and social networks.
It is not an isolated case;The fashion and luxury trends analyst Javier Plazas points out that access to information through the Internet and social networks has made prospecting or field work travel to cities like Tokyo have been reduced.
"Something that will keep Tokyo as one of the cities of references in fashion and luxury are the experiences they generate at the points of sale," explains Plazas, which affects that professionals and customers are attracted to the possibility of buying in large brandsDesigned by some of the most relevant architects and interior designers in the world, as in the Ginza neighborhood or on Omotesando Avenue.
Although emerging Spanish fashion brands continue to have it as a reference, Tokyo's reign may be in decline.Plazas already points to the capital of neighboring South Korea, Seoul, as the new urban style reference point where you can be writing the next chapter of the future of fashion.
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