Iprospect The New Partner in Kering media - PR News
Iprospect announced on December 24 that it has been named Global Media Partner for all Kering brands.The tender involved Iprospect teams from around the world, including Mexico, which will now be responsible for Kering's work in the market after global victory.
Amanda Morrissey, presidenta global de iProspect señaló: «mejorar nuestra sólida asociación con Kering es una victoria increíble para iProspect. Esto impulsa nuestra relación existente a un escenario global. Como agencia integral, con todo el alcance de Brand & Performance Media, nuestro apasionado equipo espera trabajar con una de las marcas de lujo más innovadoras. Además digitales y basadas en datos del mundo«.
Now, Iprospect will be responsible for managing all the planning and purchase of media from beginning to end, integrated into the brand and performance.Iprospect will operate as a media partner in the 42 markets in which Kering has a presence in the media.Among these is included Mexico, and will gradually take charge during the first quarter of 2022.
Through a media statement, Kering thanked: “The vision and digital strategic capabilities based on data from the Iprospect team.This in addition to his impulse for innovation and creativity, together with the constant mentality of him.The group expects to work with Iprospect within the Fully integrated Dentsu network as its unique partner.This will make it promoting the combination of a global vision and a solid local experience «.
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— James Chinamasa Tue Jul 27 21:02:51 +0000 2021
The negotiation is known that Kering sought agility and vivacity within the response to the Brief to select his future partner.
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