Leader in Economic Information of Dior Sports is put in shape with Technogym
Dior is put in shape.The French luxury company, owned by the LVMH giant, has allied with the manufacturer of Technogym Fitness to open ephemeral stores dedicated to the Dior Vibe line, sports fashion.
Technogym equipment, such as dumbbells, medicinal balls or a dior logo tape, will share space with items such as leggins, sports shoes or even bags inspired by sports aesthetics.The price of technogym products will range between 1.300 dollars and 12.000 dollars.All parts of the collection are made in Italy.
The collection will be released in several ephemeral stores that will open in the coming weeks in Asia.The establishments will be located in Shanghai, Sanya, Beijing and Hong Kong while in the rest of the region the points of sale will be found in Seoul (South Korea), Taipéi (Taiwan), Bangkok (Thailand) and Tokyo (Japan).The stores will be open between February 9 and 25.In parallel, the company will open other pop up stores in New York, London, Paris or Milan.
Dior will present both collections in the ‘Pop Up’ establishments from February 9 to 25
The Dior Vibe collection, presented at Dior's latest cruise edition last June, at the Panathenaic Stadium in Greece, is composed of accessories, bags and garments such as Leggings and Anoraks, among other products, in addition to sports bags and different types offootwear.
The LVMH group invoiced 44.200 million euros in the first nine months of exercise 2021, which meant year -on -year growth of 46% and 11% compared to 2019, a year prior to the outbreak of pandemic.
Technagym, meanwhile, closed the first nine months with a growth of 20.8%, up to 424.8 million euros, thanks to the growth of the machinery business to train at home, which shot 26%.
