Quartz, the history of the most desired and slippery producer of the mediaset environment
Quartz Producciones has been circulating by the audiovisual route since 2000. However, of its origins there is little left.The most obvious reason is that its founder, Ana Rosa Quintana, is no longer part of that company.Although its march and the transfer of certain formats was not exempt from controversy.
The Birth of Quartz Producciones dates from the year 2000, when Ana Rosa Quintana founded together with three more partners this producer that would be responsible for developing taste of you, the format that the journalist presented at that time in Antena 3 and that consecrated her in the littlescreen.Although it was not the first.By then, Quintana already accumulated a long career in the business world with companies focused on financial services.But that is another story.
Since his birth, Quartz dedicated himself to making the formats in which Quintana was a presenter: first flavor and later, after his signing for Telecinco, with Ana Rosa's program.Only where are you heart?(A3, 2003-2011) left the norm.An tonic that she kept until 2007 when she expanded horizons producing for antenna 3 the three -band format.
By that time Paolo Vasile was already behind quartz with the aim of entering his shareholders.A fact that Quintana resisted to the point that when he sold 51% of his shares in 2008 for 18 million euros to Banijay Group, the option of maintaining his shares in the producer after the years was kept or finally executing his option ofsale.And so he did it ... in 2017.
Until then, the French group led by Stéphane Coubit has been behind the expansion of the company with the production of formats such as the fourth millennium (four, 2011-2018), look who jumps!(Telecinco, 2013-2014), at the point of view (four, 2016-2018) or live life (Telecinco, 2017- News).And, despite not having an shareholding agreement, quartz has been closely linked to Mediaset for many quarrels between Vasile and the French group.
The most prominent dates from 2016, when Banijay Group led to Justice to Mediaset Spain for unfair competition.The reason: Vasile snatched Magnolia the production of her two jewels, survivors and women and men and vice versa, to give them to the newly created Bulldog TV.And it is that the CEO of Mediaset has played to grant programs to its trusted producers (Bulldog TV, the TV factory, Unicorn Content ...) to the detriment of those on which he wanted to have more power.Quartz was one of them.
After several movements, the two sides signed the peace.However, this tension brought with it a series of movements that triggered Quintana's current relationship with quartz and Unicorn Content.Xelo Montesinos, who was general director of Quartz, created at the end of 2017 the television producer of her and a few months later Mediaset Spain granted him the production of Ana Rosa's program and in the spotlight.They were no longer part of quartz.
A script of the events that moved to the courts and that concluded with the compensation by Banijay of 2.4 million euros to Ana Rosa Quintana.This happened in 2019 and by then Mediaset had already turned Unicorn Content into its trusted producers.So much, that in a few years it has positioned itself as the second producer that broadcasts more television hours per year.Quartz, the fifth.But what formats?
The world does not end with Ana Rosa and Quartz's program has been overcome with other spaces such as Life, format of the evenings of the Telecinco weekend;and liala Pardo, the space of the afternoons of the Sunday of Lasexta presented by Cristina Pardo and that this season has said goodbye to the small screen.But are not the only ones.
The island of temptations
If a product currently highlights quartz on the grill that is the island of temptations.This Mediaset reality show became a linear, deferred and social audience success since its first season.It was an unexpected phenomenon and neither producer nor audiovisual group wanted to miss it: in just a year and a half they have issued three seasons and this fall will perform a ‘reunion’ with the most controversial contestants.The architect of this success: Banijay Group.
This audiovisual conglomerate currently has much of the national television parquet.The reason: the purchase of endemol by the French giant has brought together producers such as Gestmusic (Operation Triunfo, your face sounds to me), Shine Iberia (Masterchef, sewing teachers), Zeppelin Television (Big Brother), Dlo Magnolia (RadioGaga), diagonal (love is forever) and quartz productions.In total, about 200 producers distributed throughout 23 countries.
Among them, Dlo Magnolia, the result of the fusion of these two parts and of common past with quartz.And it is that the protagonist producer of these lines and Dlo were a time ago until in 2015 they began to operate autonomously - although DLO continued to be 100%quartz owned.Another story within the many of this company with 21 years of history and long hours of television behind them.
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