How rapper jewels have become the most profitable business in full crisis
Since there are no two without three, it is precisely Matthew Williams who has built a recent empire in the industry thanks to the particular closures with which he finishes off his creations. His clicks and locks are the hallmark of his firm Alyx, which has carved a niche for itself among current urban luxury brands. The singer Drake is addicted to his necklaces and the LVMH conglomerate has tied the knot by placing him as creative director of Givenchy with the aim of repeating the same success strategy as in the rest of its firms (Louis Vuitton, Dior, Loewe).
Once again, the influence of streetwear has turned one of its (in other times) reviled hallmarks into luxury, taking them out of the ghetto and democratizing them among those who mistakenly denied that this aesthetic was a matter of taste for decent men .
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— Vintage-Inc. Thu Jul 16 15:17:43 +0000 2015
Drake's gold and diamond Rolex he wore to disguise a $150,000 ring
Drake has the coolest diamond chain you've ever seen, courtesy of 1071 Alyx 9SM
20 jewels for men who want to decorate their body with the most absolute luxury
