A jewel for life: manual of use (and purchase) of diamonds

The most valuable, precious and symbolic talisman of a woman can be the diamond. Marilyn Monroe already said it in Gentlemen Prefer Blondes. The diamond "is a woman's best friend". Jokes aside, the timeless beauty, blinding brilliance, alluring cuts and their many versatile applications in jewelry design have always made diamonds the most iconic pieces of high jewelry. And it is that the queen of all gems is capable of making us feel different when wearing diamond jewelry. Powerful, self-confident women who look straight ahead.

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Long live Italy!

This season there are very bright news. The legendary high-end jewelry firm Durán Joyeros, founded in 1886, has just become the best ambassador for Italian jewelry in Spain with the Italian Jewelry campaign with Durán Joyeros. This is an initiative promoted by the Italian government through its Italian Agency for Foreign Trade. And it is that, given the shared affinities in the sector, this strategic alliance becomes a splendid idea, because Durán Joyeros has to his credit a great experience in traditional jewelry, the most innovative techniques, a taste for design and his love for the jewerly.

Two styles for a unique woman

The Italian Jewelry collection with Durán Joyeros is divine. We love it for its versatility, since its pieces respond to different types of women and different styles, depending on how they are used and combined. The bet is modern, young and groundbreaking because it includes informal, timeless designs, with a supermodern mood, with others that radiate color, joy, optimism and seem to shout Long live the Mediterranean light and the 'dolce vita'! A range of jewelry-tribute to carpe diem, to always live in the moment, making each day a unique and personal memory.

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From the most romantic piece to the funniest

Durán Joyeros diamonds allow unlimited versatility thanks to their multiple presentations depending on the size, weight, purity and color of the piece. Rings with one or three intertwined rings in a rose gold setting, Creole hoop earrings, fine white diamond riviere-type bracelets, ideal for combining different finishes and wearing several at the same time, fine chokers for day to day or pendants with a diamond cross of powerful fascination. They are romantic, sincere pieces, full of charm, capable of enhancing any look on their own.

color always wins

But in Italian Jewelry with Durán Joyeros you can also find those eye-catching and exclusive pieces for lovers of optimism, fantasy, color and Italian design in its purest form. A colorful and luminous playful and festive combination that celebrates life with a refreshing proposal in which brown diamonds are combined with pink gold, intensifying the value of the design. A very original proposal with stones as bold and sensual as garnet, amethyst, topaz, morganite, aquamarine or kunzite, which can combine their fabulous colors, full of meaning, with yellow gold or ruthenium, which magnifies the color. of the stone

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Jewels in your day to day, feel them close

Why not? Some say that they are a true energy-generating amulet, because precious stones give off a kind of magnetism that favors the luck of those who wear them. And there is nothing as elegant as dressing simply, with a monocolor total look, for example, and adorning the neck, ears or arms with a noble, dreamy piece that speaks of you wherever you go. If, on the other hand, you are more fond of garments and striking prints, a jewel with diamonds in a gradient color can become your best style accessory.

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They are a symbol of love and eternity

When it comes to sealing a life commitment, putting the bow on a romance, when a child is born or when you have to celebrate good news, an unexpected return, the cure of an illness, or simply reciprocated love, there is no gift as sincere and dear as a jewel with diamonds. A simple solitaire, earrings or a bracelet can fill the moment of delivery with emotion and make a family or personal event eternal. Giving diamonds, in addition to an intelligent investment, is a sign of good taste, of love for beauty, that we know how to value what we have and that nature and love, which are always by our side, although sometimes we do not notice it. It is the most important thing in this world.

Gifts that leave a mark

Within the new Italian Jewelry campaign with Durán Joyeros, we will also find: jewelry for brides in the form of engagement rings, wedding bands; cross pendants; thin rainbow bracelets with gradient color; rings with three hoops, ideal for a wedding anniversary, that combine white and brown diamonds and very original 'pairs' of earrings, one with a hoop and the other in the shape of a match, both with diamonds, of course, very flattering to wear with asymmetrical necklines. Why don't you treat yourself to one of these wonderful options? You deserve it, sure.

Direction and production: María Parra. Photography: Antonio Terrón. Art Direction: Leticia Bedoya. Styling: Carla Aguilar. Makeup and Hairdressing: Cynthia de León and Crisanto Blanco. Models: Bárbara García, Carla G (Traffic Models), Julia Zanettini (Uniko Models) and Karina Valero (Uniko Models). Video: Hi Media.
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