Swedish brand is inspired by Cuixmala for collection of men's swimwear
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That was the genesis of a brand that uses more friendly to the planet such as lyocell (in underwear), bamboo (for socks) and Econyl, a fabric made with plastics rescued from the oceans, for their swimsuits.
After collaborations with the Tom of Finland Foundation, Swedish film director Jonas Akerlund, and a first capsule collection inspired by Lago di Como and the Grand Hotel Tremezzo, Larson and Palm set their sights on Mexico, specifically Cuixmala. This 30,000-acre property located on the coast of Jalisco, which in addition to being an exclusive resort is a biosphere reserve, was the inspiration for creating a limited-edition collection of swimwear – briefs, shorts, and a pareo. which has gone on sale yesterday through his online boutique and MR PORTER.
With blocks of color they have paid homage to this destination and have also launched a campaign photographed by Mauricio Sierra and starring Uriel del Toro. To talk about the collection, its philosophy, its relationship with Mexico and its plans for the future, Life and Style had an interview with Larson and Palm.
